Merchandising Function Packaging

Merchandising function mainly focuses on consumer. In the normal packing consumer will not attract to buy packed garments. But if manufacturer used merchandising packing, can be easily increase motivation of consumer. So company can increase sales volume and can earn good profit. Main objectives of merchandising packing are listed below.

·        Identify the product

·        Enhance the appeal of product

·        Attract consumer to the package

·     Protect the product quality until the consumer use it (reduce gathering dust, wetting, mildew, fungus etc.)

Sometimes use transparent plastic covers and colour printed pictures to attract new consumer.